Director, Marketing Science Analytics

Analytic Partners Recognized as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report “Analytic Partners dominates with data-driven marketing insights.”     Analytic Partners is the leader in commercial analytics. Through a combination of expert guidance and technology, we help the world’s largest brands make forward-looking decisions to drive business growth. Our platform, GPS Enterprise, provides adaptive solutions for deeper business understanding, and empowers marketers to make proactive decisions that boost their brands. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success.    We’re growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.

What you'll be doing:

• Be responsible for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in delivering our solutions to significant advertisers.
• Play a prominent role as a customer and team lead with hands-on involvement in project management, business interpretation and application, Customer communication, insights/results delivery and ultimately, the adoption of technology and the analytics program within the Customer organisation.
• Share new and innovative ideas and lead/participate in global corporate initiatives. You will collaborate with your peers by developing resourcing plans, managing revenue goals, and contributing to new business development.
• Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media, or Multi-Touch Attribution, Test-and-Learn or Experimental Design, Pricing Strategy, Customer Segmentation Analyses and Marketing Investment Optimization. You will understand the differences and bridge gaps between various types of research & customer insights.
• Provide hands-on Team leadership to ensure timely and effective Customer deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, evaluating, and reviewing progress; anticipating and diplomatically resolving potential issues with internal and Customer partners.
• Drive efficient and effective Customer delivery with an eye on account profitability. Be a steward for adopting technology, utilising standard delivery approaches, ensuring consistent and robust documentation, and continuously improving our delivery process.
• Lead the team to develop and deliver insightful presentations demonstrating tangible value and Customer impact. Providing expert consultative advice to Customers with confidence and clarity
• Infuse industry knowledge and business acumen to help drive the adoption of analytic insights and software in Customer decision processes.
• Manage revenue and profitability goals. Work with the VP CET Leadership to manage Customer contract renewals and upsell opportunities. Actively seek opportunities to grow account relationships through additional solutions, brands, analytic dimensions, and geographies.
• Collaborate with CET partners and Finance to keep financial systems current.
• Partner with other CET Directors and VPs across regional offices to ensure sufficient and balanced resourcing.
• Train and coach new & existing team members, guiding career growth and leading performance management discussions
• Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organisational efficiency for scalability.
• Contribute to the company's overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities.
• Lead by example. Communicate, embody, and advocate for Analytic Partners' vision and values. Support and drive a culture of accountability, empowerment, and engagement while recognising and appreciating diverse needs.

What we look for in you:

• Bachelor's degree or above (ideal areas of study/related study include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
• 10+ years of experience with marketing mix modeling, digital media analysis, business-focused analytics, advertising effectiveness analysis or other related statistical modeling experience
• Proficient working knowledge of Microsoft PowerPoint and Excel
• Highly analytical with strong problem-solving skills and attention to detail
• Strong Project Management skills with the ability to organise and prioritise schedules.
• Strong customer management skills to handle tricky situations diplomatically and manage customer expectations.
• Experience leading and working with a team, developing and delivering presentations with insights that deliver value to customers.
• Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement
• The ability to occasionally travel domestically and/or internationally.
• Excellent German and English verbal and written communication skills