Marketing & Partnership Director

Analytic Partners Recognized as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report “Analytic Partners dominates with data-driven marketing insights.”     Analytic Partners is the leader in commercial analytics. Through a combination of expert guidance and technology, we help the world’s largest brands make forward-looking decisions to drive business growth. Our platform, GPS Enterprise, provides adaptive solutions for deeper business understanding, and empowers marketers to make proactive decisions that boost their brands. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success.    We’re growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.

What you'll be doing:

• Reporting to the Head of Global Marketing and the Head of Asia, the Marketing & Partnership Director/Sr. Director will be responsible for proactively owning and implementing region-specific marketing plans and building long-term relationships with Partners (Microsoft, Google, Amazon, Meta, TikTok etc.) for customer acquisition and expansion
• All about the customer: focused on understanding what really creates value for the customer in Asia markets and aligning the business to deliver marketing plans and content accordingly
• Build strategic plans for partnerships in Asia to elevate brand awareness and generate leads through partnership relationships
• Serve as a senior company ambassador, plan, execute and present both in-person and virtual events - Can quickly connect/build relationships with customers
• Work closely with regional leaders to develop and deliver account-based marketing plans in full alignment between customer engagement, business development, and the broader marketing team
• Work closely with client engagement team and customers to build and share thought leadership for Asia markets
• Apply multi-channel marketing best practices to generate and accelerate sales pipeline
• Track, analyze and optimize the region’s marketing activity

What we look for in you:

• 8+ years of experience in B2B marketing or reporter/editor experience in advertising/research service agency
• Leading regional marketing is an advantage
• Strong knowledge of B2B marketing tactics and best practices
• Experienced in generating thought leaderships and developing market specific contents
• Expertise in Asia marketing and measurement trends is a plus
• Exceptional communicator: oratory and conversational, and in writing. Capable of articulating complex subject matter into sensible and actionable value
• Track record of success delivering pipeline and revenue outcomes
• Prior experience with planning, organizing or presenting at regional marketing events
• Self-starter with the ability to leverage data and industry insights to make strategic decisions
• Outstanding communication and collaboration skills, and a creative thinker
• Strong customer-facing and presentation skills with the ability to establish credibility with executives
• Positive attitude, empathy, and high energy