Jiayi Lu

Jiayi (Joy) Lu is an accomplished marketing analytics professional with a strong background in statistical techniques and data analysis, currently serving as a Consultant (Manager) at Analytic Partners since September 2024. Prior experience includes a role as Manager of Marketing Science at Kvantum by Yum! from January 2022 to August 2024, where Jiayi designed experiments and provided data-driven recommendations for Fortune 100 companies. At Beyondsoft, from June 2018 to December 2021, Jiayi served as Senior Data Analyst in Marketing Analytics, delivering insights and optimizing omni-channel experiences across multiple accounts. Previous positions include Media Planning Supervisor at Dentsu Aegis Network, Senior Media Planner at OMD China, and Media Planner at Starcom, showcasing expertise in media strategy and consumer insights for notable clients such as Burberry and McDonald's. Jiayi holds a Master of Science in Management Science with a focus on Marketing Analytics from The University of Texas at Dallas and a dual Bachelor's degree in Communications and Marketing from the University of Shanghai for Science and Technology.