Winston Lawrence

Winston Lawrence is a technical specialist with extensive experience in digital analytics, audience insights, and marketing automation. Currently serving as the Senior Lead - Analytics at Anchora, Winston has previously held various analytical and managerial roles across several companies including Vocus Group Limited, McMillan Shakespeare, and Fairfax Digital. With a strong foundation in data mining and a comprehensive knowledge of platforms such as Adobe Experience Cloud and Google Analytics, they effectively deliver actionable insights to support business objectives. Winston's ability to bridge the technical and business worlds has facilitated collaboration among diverse stakeholders, driving successful marketing strategies and initiatives.