Digital Advertising Team Lead

We are seeking a highly skilled and experienced Head of Digital Advertising to lead and improve company’s digital advertising department.

Responsibilities:

• Develop and execute strategic plans for the digital advertising unit, align with the agency's goals and objectives by Identifying opportunities for growth, optimization, and innovation within the digital advertising domain. 

• Provide strong leadership to the team, fostering a collaborative and high-performing work environment. 

• Set goals and KPIs, monitor performance, and assign tasks to ensure the team meets or exceeds targets. 

• Develop comprehensive advertising strategies that align with the business objectives and target audiences of the Company and its Clients.

• Oversee the planning and execution of advertisement campaigns across different platforms, such as Google Ads, Meta advertising, and other paid search channels. 

• Ensure campaigns are set up correctly, targeting is optimized, and budgets are allocated effectively. 

• Continuously monitor campaign performance metrics and conduct data analysis to evaluate the effectiveness of digital advertising campaigns.

Identify areas for improvement, develop optimization strategies, and provide recommendations for campaign enhancements. 

• Manage advertising budgets and allocate funds across different campaigns and platforms. Continuously monitor spending and adjust budgets based on performance and client objectives.

• Encourage knowledge sharing, best practices, and cross-functional learning within the team.

• Identify training needs and opportunities for professional growth within the team.

• Provide guidance, mentoring, and support to team members, helping them enhance their skills and knowledge. 

• Stay informed about industry trends, changes in advertising platforms, and emerging technologies.

• Develop and maintain relationships with advertising platform representatives, vendors, and other relevant industry contacts. Stay informed about platform updates, new features, and opportunities for collaboration. 

• Participate in communications with the clients to understand business goals and needs, and provide information and answers as needed.

• Develop and maintain documentation of campaign strategies, best practices, and internal processes.

Requirements:

• Proven experience as a digital advertising manager or in a similar role, preferably within a digital marketing agency.

• In-depth knowledge of digital advertising platforms, including Meta advertising, Google Ads, and other digital advertising channels.

• Strong understanding of campaign management, optimization techniques, and performance tracking.

• Strong project management skills to effectively coordinate and prioritize tasks, manage timelines, and ensure successful campaign execution.

• Excellent leadership and team management skills, with the ability to inspire and mentor a diverse team.

• Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.

• Communication and client-facing skills, with the ability to build and maintain strong relationships.

• Up-to-date with the latest industry trends, tools, and best practices in digital advertising platforms advertising.

Join our team and elevate your expertise to the next level with us.