Engineering · Contract · Piedmont, Italy
We are seeking a skilled and analytical Digital Platform Analyst to join our Strategy and Consulting team. As a Digital Platform Analyst, you will play a key role in providing insights, recommendations, and expertise in setting up and optimizing digital platforms for our clients.
Responsibilities:
Lead the setup and configuration of various digital platforms, including websites, social media channels, and other relevant tools.
Ensure proper tracking and integration of analytics tools, such as Google Analytics and other relevant tracking systems.
Conduct in-depth analysis of clients' digital platforms to assess their performance, user experience, and effectiveness.
Identify areas for improvement and provide strategic recommendations to optimize platforms for enhanced user engagement, conversion rates, and overall performance.
Collaborate with cross-functional teams to implement recommended changes and track the impact of optimizations.
Gather and analyze data from various digital platforms.
Interpret data and generate comprehensive reports and dashboards to communicate platform performance, user behavior, and key insights to internal stakeholders and clients.
Identify trends, patterns, and opportunities for improvement based on data analysis and provide actionable recommendations to drive performance and achieve client objectives.
Monitor the performance and functionality of clients' digital platforms, proactively identifying and resolving any technical issues or errors.
Stay up to date with emerging technologies, industry trends, and platform updates to recommend and implement new features and functionalities.
Conduct thorough competitive analysis to benchmark clients' digital platforms against industry standards and identify areas for differentiation and improvement.
Requirements:
Proven experience as a Digital Platform Analyst or in a similar role within a digital marketing agency or related industry.
Strong analytical and problem-solving skills, with the ability to gather and interpret data to drive actionable insights.
Proficiency in using digital analytics tools, such as Google Analytics, social media analytics platforms, and CRM systems.
Solid understanding of digital marketing channels, including websites and social media platforms.
Strong attention to detail and ability to work with large datasets and complex data models.
Excellent communication and presentation skills, with the ability to effectively convey technical concepts and insights to non-technical stakeholders.
Proactive and self-motivated mindset, with the ability to work independently and manage multiple projects simultaneously.
Experience in setting up and configuring digital platforms.
If you are a highly analytical and detail-oriented professional with a passion for setting up and optimizing digital platforms, we want to hear from you.
Apply now, join our team, and take your expertise to the next level!