AndesML provides e-Commerce marketplaces with a white-label ad network. Through a vendor portal, SME vendors and brands can sponsor products and track return on ad spend (ROAS). Given that 5% of SKUs receive 70% of clicks, most vendors are unable to participate in the marketplace, even if their offering is relevant to a specific segment. Throughproprietary algorithms, AndesML delivers a highly personalized experience to the end consumer, generating sales for a longtail of third-party vendors as well as providing e-Commerce marketplaces with a new stream of quality revenue. Given the technical complexity of building an ad network, the majority of e-Commerce marketplaces are unable to capitalize on this opportunity.

Advertising

E-Commerce

Marketing

Media & Entertainment

AndesML

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