Nadja Payne

Director Of Digital Marketing at ANDMORE

Nadja Payne has extensive experience in digital marketing and has held various leadership roles in well-known companies. Nadja is currently working as the Director of Digital Marketing at ANDMORE, where they have successfully generated significant digital engagements and increased registration for key trade show markets. Prior to this, Payne served as the Director of Digital Marketing at FLEETCOR, where they implemented UX/UI enhancements and digital rebranding, resulting in a 25% increase in completed applications. Nadja also led the construction and management of an online storefront for credit card acquisition. Before that, Payne was the Sr. Manager of Digital Products and Innovations at Cox Communications, where they achieved a 30% increase in digital traffic and 15% increase in acquisition sales through the development of innovative products and strategic marketing strategies. Nadja also served as the Global Director of Digital Marketing at BARD MEDICAL, where they enhanced customer engagement and increased sales through various digital initiatives. Additionally, Payne worked as the Associate Director of Ecommerce and Digital Marketing at AT&T, leading the creation of brand messaging, website build, and digital marketing strategies for smart home and security products. Nadja also managed the optimization of websites and digital content, resulting in a significant increase in sales. Payne's earlier roles include serving as the Sr. Brand Manager at Cartoon Network and the Sr. Consumer and Ad Sales Marketing Manager at Fuse Television, where they successfully managed marketing campaigns and partnerships to enhance viewership and ticket sales for events.

Nadja Payne has a strong educational background with a Bachelor's degree in English from Fordham University, which they obtained between 1998 and 2001. Later, they pursued an MBA degree with a focus on marketing at Emory University's Goizueta Business School, studying from 2009 to 2011. Additionally, they have obtained a certification as a Webtrends Certified Analytics Professional, although the details regarding the institution and the specific time of obtaining it are not provided.

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Timeline

  • Director Of Digital Marketing

    May, 2021 - present