Brenda Dorward has over five years of experience in marketing roles. Brenda served as the Vice President of Marketing at Andra Group, where they were responsible for customer acquisition, retention, and revenue growth in various channels. Brenda utilized direct-to-consumer channels to effectively communicate the brand value and implemented A/B testing strategies to increase conversion. Prior to that, they worked as the Director of Marketing - Men's, Home, and Direct Mail at Neiman Marcus Group. In this role, they developed strategic marketing plans and budgets to support customer acquisition, growth, and retention goals. Brenda also managed the direct mail plan across all brands to drive branding and loyalty initiatives.
Brenda Dorward's education history includes a Bachelor of Arts degree in Radio/TV/Film from the University of North Texas. The specific start and end years of their education are unknown.
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