Angelini Pharma Portugal
Liliana Fernandes is a Prescription Medicines Brand Manager at Angelini Pharma Portugal since April 2016, specializing in the coordination and management of various pharmaceutical products, including Lepicortinolo, Unidrox, and Vellofent. This role involves market analysis, brand strategy development, innovation, demand and promotional planning, and P&L control, along with maintaining relationships with key opinion leaders. Prior to this, Liliana served as a Pharmaceutical Sales Representative for Angelini, engaging with stakeholders through multichannel promotion. Earlier experience includes a similar role at Italfarmaco and internships at Centro Hospitalar de Trás-os-Montes e Alto Douro and Farmácia da Maia. Liliana holds a Master’s degree in Pharmaceutical Sciences from Universidade do Porto and completed postgraduate studies in Marketing Management and Applied Management.
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Angelini Pharma Portugal
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Angelini is characterized by its investment in research, development and marketing of products that meet the market needs, promoting the constant offer of opportunities for the pharmaceutical sector and people's well being. Angelini Portugal offer is wide and covers different needs in the area of treatment and prevention of diseases of the Central Nervous System (CNS) and Mental Disorders, Pain and inflammation, Oral Health and Food Supplements. Its wide experience in research dates back to the 1950's and has made Angelini products an international success, with the discovery of active ingredients that are still recognised by the market today, namely trazodone (antidepressant) and benzidamine (anti-inflammatory). The key to Angelini's success is to work side by side with doctors and pharmacists, through a group of qualified professionals, offering products with clear and differentiated positioning.