Liliana Fernandes

Liliana Fernandes is a Prescription Medicines Brand Manager at Angelini Pharma Portugal since April 2016, specializing in the coordination and management of various pharmaceutical products, including Lepicortinolo, Unidrox, and Vellofent. This role involves market analysis, brand strategy development, innovation, demand and promotional planning, and P&L control, along with maintaining relationships with key opinion leaders. Prior to this, Liliana served as a Pharmaceutical Sales Representative for Angelini, engaging with stakeholders through multichannel promotion. Earlier experience includes a similar role at Italfarmaco and internships at Centro Hospitalar de Trás-os-Montes e Alto Douro and Farmácia da Maia. Liliana holds a Master’s degree in Pharmaceutical Sciences from Universidade do Porto and completed postgraduate studies in Marketing Management and Applied Management.