Bethanie Benoit

Executive Director, Marketing at Anika Therapeutics

Bethanie Benoit has a diverse work experience spanning over several years. Bethanie started their career as a Commissioned Officer in the United States Air Force, where they were appointed as the Director of the Commander's Action Group. During their time in the Air Force, Bethanie led communication strategies and executed marketing and PR-related projects.

After their military service, Bethanie transitioned into the private sector and worked as a Marketing Product Manager at Sensata Technologies, where they managed new business development for high-tech optical sensor technology. Bethanie also served as the Marketing Manager for Thermometry at Covidien, where they were responsible for managing the company's US thermometry product center.

Bethanie then worked at CR Bard, initially as a Senior Product Manager, where they oversaw the growth and management of a high-revenue, high-margin product in the hernia repair segment. Bethanie was later promoted to Marketing Manager and then to Director of Marketing Communications, leading both franchise marketing and the fixation product portfolio. Bethanie was responsible for new product development, market assessment, sales education, and go-to-market strategies.

Prior to their current role, Bethanie worked at BD, where they held the position of Director of US Region BioSurgery & Hernia Marketing. Finally, they joined Anika Therapeutics as the Executive Director of Americas Marketing.

Throughout their career, Bethanie has demonstrated strong leadership skills, strategic thinking, and a proven track record of driving revenue growth and expanding businesses.

Bethanie Benoit attended Bryant University from 2000 to 2004, where they completed a Master of Business Administration (MBA) degree with a specialization in Marketing. Prior to that, from 1989 to 1993, they earned their Bachelor of Science degree in Nursing from Boston College.

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  • Executive Director, Marketing

    October, 2019 - present