April Finlay

April Finlay is an accomplished professional with extensive experience in eCommerce and digital marketing. Currently serving as the eCommerce Commercial Manager at Animates Vetcare NZ since December 2022, April leads a specialized team to develop eCommerce strategies aligned with business objectives, focusing on enhancing customer experience in the pet specialty sector. Concurrently, as a Consumer Advisory Board Member for Leukaemia & Blood Cancer New Zealand, April contributes to optimizing support services for patients and families affected by blood cancers. Previous roles include Digital & Ecommerce Manager at Ideal Electrical Suppliers, where April enhanced the company's digital presence, and Digital Marketing & Ecommerce Manager at Restaurant Brands Ltd, where April developed comprehensive digital strategies across various brands. April's earlier experiences include owning a digital marketing business and working in various eCommerce and account management roles, supported by a Bachelor of Commerce in Accounting and Marketing from Victoria University of Wellington.