Martin Beecroft

Martin Beecroft currently serves as Chief Innovation Officer at SPORTPASS within the Animoca Brands network, where the focus is on consulting in sports and entertainment, utilizing blockchain technology. In addition, Martin holds the position of Innovation Consultant at Animoca Brands, concentrating on the creation and delivery of new product prototypes leveraging blockchain and Web3 technologies. Previous roles include Chief Technology & Innovation Officer at Wunderman Thompson Australia and Chief Innovation Officer at Meerkats. Martin has also served on the board of UnLtd. and held the title of Chief Digital Officer and Managing Director at Market United. Martin's career began at CliveHolmes as Head of Digital. Educational background includes studies at WCG and Solihull Tech, culminating in a City & Guilds qualification in mechanical and vehicle engineering.