Silvia Fontán López

Silvia Fontán López is an accomplished professional with extensive experience in strategy, innovation, and marketing across various industries. Currently serving as the Strategy & Innovation Manager at Team Heretics since June 2022, Silvia leads project management and client relations, ensuring successful campaign delivery. Previous roles include Iberia Analytics & Insights Manager at Procter & Gamble, where Silvia developed market research strategies, and Marketing Assistant at IRI, focused on FMCG insights. Silvia's academic background includes master's degrees in Market Research and Consumer Behavior from IE Business School and Digital Communication from The Core Entertainment Science School, along with a Bachelor of Business Administration from Universidad Carlos III de Madrid and a concentration in Marketing from the University of Miami.