Gaurav S M

Gaurav S M is an experienced data scientist with a strong background in predictive modeling and analytics. Currently serving as Lead Data Scientist at Anko GCC since June 2021, Gaurav developed a churn model that generated $2 million in revenue and prevented the loss of 25,000 customers. Previously at Merkle, Gaurav helped clients optimize marketing strategies through look-alike modeling. At Mu Sigma Inc., Gaurav's work as a Decision Scientist led to significant cost savings of approximately $70 million for a US pharma retail company through operational optimizations and contributed an additional $40 million to a marketing team's cash flow. Gaurav holds a Bachelor of Engineering in Electrical and Electronics Engineering from Visvesvaraya Technological University, completed in 2015.