Longying Lai

Longying Lai's work experience begins in 2021 when they worked as a Strategic Business Consultant at IBM. In this role, they conducted market research on the convenience store industry and provided key insights on instant food targeting. They also calculated operational cost data and identified regional development patterns.

In 2021, Longying Lai also served as a Customer Insights Analyst at TCL Industries. The details of their responsibilities in this role are not provided.

Moving on to 2022, Longying Lai joined Simon Vision Consulting as an Analytic Consultant. Here, they joined various source data using SQL, created visualized geographic maps through Tableau, and optimized operations by clustering nearby sites into new routes. They also conducted revenue forecasting and cost-benefit analysis, contributing to a significant increase in revenue per mile served.

In 2022, Longying Lai worked at Unilever as a Digital Marketing Analyst. In this role, they conducted market research, generated business insight reports, and aggregated multiple sales data sources. Based on their analysis, they recommended increasing promotions for popular products, which were successfully implemented.

Finally, in 2023, Longying Lai joined Annalect as an Analyst, Marketing Science Intern. No specific details about their role are provided.

Longying Lai began their education journey in 2018 at Shanghai University, where they pursued a Bachelor of Engineering degree in Digital Media and Film-making. Longying completed their undergraduate studies in 2022. Following their undergraduate degree, Longying Lai enrolled at the University of Rochester in 2022 to pursue a Master of Science degree in Business Analytics. This program is expected to be completed in 2023.