Neeta Rajini Boga

Neeta Rajini Boga is a seasoned professional with extensive experience in leadership roles across various industries, including marketing analytics, technology, and product management. Currently serving as Managing Director at Annalect since September 2019, Neeta has held positions as Senior Director and Director of Advanced Measurement, where expertise includes marketing mix modeling, campaign effectiveness, and data analysis. Prior tenure at MMA involved senior leadership in marketing effectiveness for diverse sectors such as restaurant and retail. Previous roles include key contributions at Mu Sigma in pharmaceutical analytics, as well as product management internships at Sonim Technologies and PeerPoints. Neeta began a career in software engineering at Intuit and has an educational background from the Birla Institute of Technology and Science, Pilani, and Northwestern University with a Master’s in Engineering Management focusing on Design and Innovation.