Paola Garces

Paola Garces is a seasoned strategy professional currently serving as Strategy Director at Anomaly since December 2021, focusing on brand strategy for clients such as Chevy and Ferrero. Prior to this role, Paola held positions as Senior Strategist and Strategist at 360i, contributing to the establishment of the brand strategy department and working on integrated and specialized accounts, including prominent brands like SkinnyPop and HBO. Earlier experience includes Associate Content Strategist at Momentum Worldwide, where creative and social strategies were developed for clients like Espolòn Tequila, and roles at Grey Group providing strategic support across various brands. Paola's educational background includes a Bachelor of Arts in Psychology from McGill University and a Data Analytics certification from General Assembly.