Nikolaus Bauer

Nikolaus Bauer serves as the Head of Marketing for Central Europe at Ansys since September 2020, where responsibilities include directing marketing strategy in alignment with sales and global marketing efforts. Key achievements include implementing account-based marketing initiatives and enhancing channel partner marketing to support lead generation and pipeline maintenance. Prior to Ansys, Nikolaus was the Head of Digital Marketing at A1 Digital, focusing on marketing automation and social media strategies. Nikolaus’s marketing career spans over two decades, including significant tenure at Microsoft in various roles, where strategic initiatives drove substantial revenue growth and digital transformation. Educational qualifications include a certification in Leading SAFe® Scrum and training from the Kellogg School of Management in modern marketing.