ANTA Sports Products Ltd
Mikko Abello serves as the Senior Brand and Marketing Manager at Anta, overseeing the marketing strategies for ANTA, Salomon, and Wilson since October 2024. Abello has a diverse professional background, including contributions as a writer for Esquire Philippines since December 2020. Previously, Abello held senior business unit management roles at Wilson Sporting Goods Co. and Salomon in mid-2024, and returned to Anta from April 2022 to July 2024 as Senior Brand and Marketing Manager and Marketing Manager. Prior experience includes a role as a Senior Influencer Marketing Specialist at Smart Communications, Inc. from February 2018 to April 2022, and various positions in public relations and writing with One Mega Group, Inc., Megaworld, LifestyleAsia.com, and Status Magazine. Abello earned a Bachelor of Fine Arts in Creative Writing from Ateneo de Manila University, completing studies in 2012.
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