Nikita Upadhyay

Nikita Upadhyay is a multifaceted entrepreneur and creative strategist with extensive experience in the beauty and wellness industry. Currently serving as the Founder of UpRoot Media since September 2023, Nikita also co-created the groundbreaking Roots by Nikita Upadhyay Hair scalp serum, acclaimed as the world's first anti-aging serum in hair care. In addition, Nikita is a bestselling author with Penguin Random House, having written "Roots to Radiance," a book that translates ancient Indian rituals for modern living, alongside formulating over 500 recipes and tips. Previous roles include Digital Strategy Director for Team GaryVee, where audience growth across multiple social media platforms was achieved, and Head of Digital at Cosmopolitan, during which website audience expanded significantly. Nikita's educational background includes studies in The Science of Wellbeing from Yale University and Fashion Design from both Nottingham Trent University and Pearl Academy.