Anya Hindmarch
Vikki Holford has extensive experience in the e-commerce industry. Vikki is currently the Head of Ecommerce at Anya Hindmarch, a position they have held since March 2022. Prior to this, they worked at Anthropologie Europe where they served as the Senior Manager of Ecommerce from April 2018 to March 2022 and as the Ecommerce Manager from December 2016 to April 2018. Before Anthropologie, they were the Ecommerce Manager at Christopher Kane in 2016. Earlier in their career, they worked at Burberry as the Digital Merchandising Operations Manager from April 2014 to January 2016 and as the Digital Product Manager from November 2012 to October 2015. Vikki began their career at Selfridges as the Online Product Manager for Menswear & Beauty from June 2009 to October 2011.
Vikki Holford holds a Bachelor's degree in Fashion Promotion and Illustration from the University for the Creative Arts.
Anya Hindmarch
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Founded in London in 1987, Anya Hindmarch is a dynamic global brand, known for its luxury, organisation-obsessed accessories, groundbreaking work in sustainability and playful experiential retail concepts. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Alongside beautiful seasonal collections are a series of dedicated concepts. The brand pioneered the modern obsession with personalisation with Be A Bag, featuring customers’ photographs. Today the Bespoke store reconnects the craftsman and the customer, offering countless ways to personalise bags and accessories and creating made to order designs. Meanwhile, the Labelled collection is a line up of intuitively-designed pieces – from zippable pockets to activity-specific bags – which celebrate the art of organisation. Committed to creating responsibly, the brand constantly strives to innovate to reduce its impact on the earth and drive education and discussion around sustainability, paying heed to the mantra, ‘progress, not perfection.’ Testament to this are projects including Return To Nature, I Am A Plastic Bag and Waste Not Want Not. In 2021 Anya Hindmarch launched The Village on Pont Street, London, a community of neighbouring Anya Hindmarch stores and a cafe.