Vivien Hsu

Founded in London in 1987, Anya Hindmarch is a dynamic global brand, known for its luxury, organisation-obsessed accessories, groundbreaking work in sustainability and playful experiential retail concepts. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Alongside beautiful seasonal collections are a series of dedicated concepts. The brand pioneered the modern obsession with personalisation with Be A Bag, featuring customers’ photographs. Today the Bespoke store reconnects the craftsman and the customer, offering countless ways to personalise bags and accessories and creating made to order designs. Meanwhile, the Labelled collection is a line up of intuitively-designed pieces – from zippable pockets to activity-specific bags – which celebrate the art of organisation. Committed to creating responsibly, the brand constantly strives to innovate to reduce its impact on the earth and drive education and discussion around sustainability, paying heed to the mantra, ‘progress, not perfection.’ Testament to this are projects including Return To Nature, I Am A Plastic Bag and Waste Not Want Not. In 2021 Anya Hindmarch launched The Village on Pont Street, London, a community of neighbouring Anya Hindmarch stores and a cafe.