Cecilia H.

Cecilia H. has extensive experience in influencer marketing and campaign management. Cecilia is currently working as a Team Lead Influencer Marketing for the Germany and Nordics market at Anyfin. In their previous role as a Senior Influencer Marketing Specialist at Anyfin, they successfully developed and implemented the German influencer marketing strategy, resulting in improved campaign efficiency and reduced customer acquisition costs. Before joining Anyfin, they worked as a Senior Influencer Marketing Manager at Pomélo+Co., where they executed and managed performance-driven influencer marketing strategies in the DACH and Spain market. Cecilia also mentored and managed a team of 5 working students and interns in campaign management. Prior to that, they worked as a Senior Influencer Campaign Manager at ReachHero GmbH, managing influencer campaigns for various clients and building strong client relationships. Cecilia also has experience as a Customer Success Manager at Freachly GmbH and as an Influencer Campaign Manager at IROIN | Influencer Measurement, where they managed client accounts and built strong customer relationships. Cecilia started their career in influencer marketing as an Influencer Relations Specialist at Brandnew IO, where they sourced, recruited, and managed social media influencers. Cecilia also has experience in social media evaluation and content marketing.

Cecilia H. completed their Master's degree in Media and communication science from Technische Universität Ilmenau between the years 2016 and 2018.