Roni Gertel Birger

Roni Gertel Birger has a diverse work experience spanning various industries and roles. From 2022 to the present, they have been working as the Head of User Acquisition at Anyword. Prior to this, from 2020 to 2022, they served as the Social Acquisition Team Leader at Vimeo.

Before joining Vimeo, Roni worked at Come2Play from 2018 to 2020 as the Head of User Acquisition. In this role, they were responsible for all online marketing related to Come2Play's three apps, including strategizing user acquisition, managing campaigns, and exploring new marketing channels.

From 2016 to 2018, Roni worked at Bidalgo, first as a Performance Manager, where they managed and executed performance campaigns on various media channels. Later, they became the Performance Team Leader, responsible for managing a team and overseeing media plans for high-end clients.

Additionally, Roni has experience as a Recruiter at Teach First Israel, where they recruited potential teachers and maintained partnerships with educational institutions and other organizations. They also worked as a Research Assistant at the Economic Department of Ben Gurion University of the Negev from 2014 to 2015, conducting experiments and coordinating with various parties.

Roni began their career in 2008 as part of the Intelligence-Satellite Unit in the Israel Defense Forces, where they worked until 2010.

Roni Gertel Birger earned a Bachelor's Degree in Economics and Psychology (with honors) from Ben-Gurion University of the Negev between 2013 and 2015.