Zahra Neffeti

Zahra Neffeti is an experienced digital acquisition and project management professional currently serving as Responsable Acquisition Digitale & Gestion de Projets at Team Active since November 2024. In this role, Zahra focuses on improving search engine optimization (SEO) to enhance website visibility and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Previously, as Responsable d'acquisition et communication digitale at Aosom, Zahra developed and implemented acquisition strategies while monitoring key performance indicators for web traffic. At Groupon, Zahra held the position of Responsable Merchandising et Campagnes Médias, where strategic editorial management and sales growth optimization were key responsibilities. Earlier career experience includes serving as Cheffe de projet E-commerce at Le Cèdre Rouge and an Assistante chef de projet Webmarketing at E Brand Digital. Zahra holds an M.B.A. in Marketing from ICD Business School, a Master’s Degree in E-Commerce, and an educational background in E-Commerce from ESCE.