Boris Mendeš

Apatin Brewery was founded in 1756 as the “Imperial Brewery” in Apatin. In June 2012, Apatin Brewery became a part of Molson Coors, one of the largest global brewing companies and a part of Molson Coors Central Europe Group. Apatin Brewery is the leader on the Serbian beer-brewing market. It is situated in Apatin, its commercial center is in Belgrade, whereas its distribution centers are in Odžaci, Inđija, Mladenovac, Novi Sad, Čačak and Niš. Apatin Brewery sponsors numerous cultural, music and sports events on both national and regional levels, such as Serbian Football Jelen Super League and music festivals – Jelen Live, Beck'sperience, Guča Brass Bands Festival, Belgrade BeerFest, etc. Apatin Brewery brands are: Jelen Beer, Jelen Fresh Lemon, Jelen Fresh Grapefruit, Jelen Strong, Jelen Cool, Nikšićko Beer, Apatinsko Beer, Staropramen, Lowenbrau, Beck’s and Stella Artois. We are proud to have won “The Best of Serbia” award three times in a row, as well as “The Best Brand of the Decade” award and “The Most Popular Male Brand” award at the “Serbian Selection” competition! Apatin Brewery work conditions, job satisfaction, employees’ education programs, promotion opportunities and its unique Trainee Program contribute to its responsible employment strategy. In 2010 and 2012, Apatin Brewery was voted the Best Employer in Serbia offering the best personal development opportunities and work conditions and nurturing the healthiest human relations. Apatin Brewery, a member of Molson Coors brewing company and a socially responsible institution defined its priorities as: responsibility towards its employees, the community and the environment, raising awareness of responsible consumption of its products and creation of long-term economic values.