Sami Alshorafa

Sami Alshorafa has a diverse range of work experience in the fields of public relations, communications, marketing, and business development. Sami'smost recent position was as a Director of PR & Communications at APCO Worldwide. Prior to that, they worked as the VP of MarComms & Public Affairs at Farm Food for Food Industries LLC.

In previous roles, Sami was a Marketing Consultant at the Ontario Investment Office, where they managed and developed content for promotional campaigns. Sami was also responsible for determining brand positioning and messaging for domestic and international initiatives.

Sami's experience includes working as a Manager of Client Relations and Business Development at iQuest Media Inc., where they oversaw current agency clients and managed brand development. Sami also worked as a Group Manager of Public Relations at Strategic Ampersand, where they directed BlackBerry's activities and developed strategic plans to support corporate objectives.

Earlier in their career, Sami held positions such as a Senior Consultant of Corporate Communications at Masdar, a quasi-government company focused on renewable energy, and an Account Director at Fleishman-Hillard, where they managed PR programs for clients and contributed to business development.

Sami also has experience in establishing and leading teams, as seen in their role as an Account Director at Zed Communications, where they mentored agency copywriters and built the public relations division. Sami also worked as an Associate Account Director at Burson-Marsteller, providing strategic communications counsel to clients and mentoring junior consultants.

Before entering the public relations and communications field, Sami worked as a Senior Business Consultant at Talal Abu-Ghazaleh & Co. International, where they conducted market and feasibility studies for various ventures and businesses.

Overall, Sami Alshorafa has a strong background in PR, communications, marketing, and business development, with experience in various industries and a track record of strategizing and implementing effective campaigns and initiatives.

Sami Alshorafa has a strong educational background with a focus on marketing and digital strategy. In 1996, they enrolled in The American University in Cairo, where they obtained a Bachelor of Arts degree in Business Administration with a specialization in Marketing in 2000.

In 2013, Sami pursued further education by enrolling in a project management course at Ryerson University and a sales and marketing course at Humber College. These courses provided him with valuable knowledge and skills in these areas.

In 2014, they obtained a certificate in Digital Strategy and Communications Management from the University of Toronto. This certificate program equipped him with the necessary skills to excel in the field of digital strategy and communications.

Continuing their education in 2016, Sami enrolled in the University of Toronto once again, this time to pursue a certificate in Digital Marketing Management. This program focused on developing their expertise in the field of digital marketing.

Sami's commitment to continuous learning is evident through their additional certification. In 2014, they completed the Hootsuite Certification Courseware offered by Hootsuite Media Inc., further enhancing their proficiency in social media marketing.

Overall, Sami Alshorafa's educational history demonstrates their dedication to gaining knowledge and skills in marketing, digital strategy, communications, project management, and sales and marketing.