Erica (Alfaro) Hammett is a seasoned professional with extensive experience in campus recruitment and engagement strategies. Currently serving as Campus Program Manager at Apex Fintech Solutions since March 2023, Erica previously worked as Campus Engagement Lead at Roku Inc. where efforts focused on branding and strategic partnerships with universities. At EY, Erica pioneered the firm's inaugural Community College recruitment strategy and led diverse recruiting initiatives. Erica's career began at Texas State University, advancing from Admission Counselor to Senior Admission Counselor, and contributing to the enhancement of recruitment processes. Additionally, Erica has experience as Business Manager at Pinnacle Property Management Services, overseeing operations of a college housing community. Erica holds an MBA in Business Administration from Texas State University and a BBA in Marketing from The University of Texas at San Antonio.