Michelle Li

Michelle Li is a Senior Email/SMS Marketing Specialist at Aplo Group since June 2022, where responsibilities include client-facing strategies focused on customer retention, project management, and overseeing email/SMS creatives for large subscriber lists, achieving a 500% increase in campaign revenue during peak sales for direct-to-consumer clients. Prior to Aplo Group, Michelle served as Assistant Manager and Marketing and Design Lead at Woof Concept Products Ltd. from January 2020 to June 2022, and gained experience as a Digital Designer at both Applied Biological Materials and GenomeMe in early 2019, creating educational content and marketing materials. Michelle holds a degree from Simon Fraser University, completed between 2016 and 2021.