Andy McCotter-Bicknell

Andy McCotter-Bicknell is a seasoned professional in competitive intelligence and product marketing, currently serving as the Head of Competitive Intelligence at Apollo.io since October 2023, where efforts focus on establishing the company’s first formal CI program. As the creator of Healthy Competition, the leading newsletter and community for Competitive Intelligence, Andy shares insights with industry peers. An advisor at Klue since 2022, Andy previously held the position of Head of Competitive Intelligence at ClickUp from 2021 to 2023, where a similar CI program was developed. At ZoomInfo from 2018 to 2021, Andy constructed the company's inaugural CI program while also contributing to product launches and marketing strategies. Additional experience includes roles at CXL, 3Eye Technologies, and Kellogg Company, showcasing a comprehensive background in driving competitive and marketing initiatives.