Cheri Lin

Cheri brings a proven track record of building healthcare brands in both start-ups and Fortune 50 companies. She started her career at Johnson and Johnson heading up consumer marketing on brands such Tylenol® and Procrit®. Here she became a leader in the industry and received prominent industry awards such as being named Top 25 DTC Marketer and having the brand’s TV ad being ranked #3 in New York Times Best Advertisement listing. As a growth evangelist for healthcare, Cheri left J&J and became employee #7 at a start-up called P4 Healthcare where she developed and launched a patient supportive care B2B2C service supporting oncology practices. This solution drove patient care while also improving practice efficiency and patient outcomes. P4 Healthcare achieved significant year over year growth and had a very successful exit to Cardinal Health.

In the 4 years prior to joining AposHealth, Cheri served as Chief Marketing Officer of Learning Ally. With a mission to transform the lives of struggling learners with reading deficits such as dyslexia, she successfully built a best-in-class data driven marketing team to optimize B2C channel and expand into B2B channel. As a result, new sales doubled each year and B2B channel reached over a 90% renewal rate of recurring SaaS revenue. Cheri holds a BA from Union College and an MBA from Duke University.