Maria Pia Balestra

Maria Pia Balestra is a Publicist specialized in Strategic Planning, with more than 20 years of experience in the design and development of communication strategies and creative campaigns, leading teams in the main advertising agencies in Peru and Mexico, as well as in private and public companies. Recently, he has worked as deputy manager of internal communication at BCP, accompanying them in their cultural and digital transformation. He also has experience as a teacher in the advertising strategic planning course at the Toulouse Lautrec Institute and at The Atomic Garden Peru school. At APOYO Comunicación she works as Director of Internal Communication.