Shannon MacQuarrie serves as the Marketing Automation Manager at AppFolio since October 2022, overseeing all automation projects for the customer segment and leading stakeholder discussions to enhance marketing-qualified leads (MQLs). Responsibilities include executing over 140 Marketo program builds in 2023, collaborating on multi-stream email nurture campaigns, and maintaining custom velocity script tokens for hyper-targeted email outreach. Prior experience at PitchBook Data as a Marketing Associate and Marketing Automation Specialist included managing report integrations, executing substantial email sends, and collaborating on lead tracking systems. Educational background includes a Bachelor of Science in Economics from the University of Oregon.
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