Jeff Williams is Apple’s chief operating officer reporting to CEO Tim Cook. He oversees Apple’s entire worldwide operations and customer service and support. Jeff led the development of Apple Watch in close collaboration with the design team, and oversees the engineering teams responsible for Apple Watch. He is also driving the company’s health initiatives, pioneering new technologies and advancing medical research to empower people to better understand and manage their health and fitness. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone, and since 2010 has led worldwide operations for all products. Jeff joined Apple in 1998 as head of Worldwide Procurement. Prior to Apple, Jeff worked for the IBM Corporation from 1985 to 1998 in a number of operations and engineering roles. He holds a bachelor’s degree in Mechanical Engineering from North Carolina State University and an MBA from Duke University.