Skye McIlvaine-Jones

Skye McIlvaine-Jones is an accomplished marketing professional with extensive experience in channel strategy and digital advertising, currently serving as the Director of Channel Strategy & Activation at Apple since August 2014. In this role, Skye oversees a team of marketing strategists managing external channels such as social marketing, search marketing, and integrated media across Apple's Services. Previously, as Team Lead for Digital Advertising within Apple Services, Skye led the digital media organization for various Apple platforms and successfully built a 60+ person team to enhance media strategy. Additional roles include User Acquisition Manager at Beats Music and positions in business development at Social Gaming Network and NBC Universal. Skye holds a Bachelor of Science in Communications from the University of Southern California and has furthered education at the University of Amsterdam.