Applied Data Finance
Deena Narayanaswamy is an accomplished executive specializing in credit risk and financial technology, currently serving as Executive Vice President of Credit Risk at Applied Data Finance since June 2025. Prior experience includes roles such as Vice President of Credit Risk at OppFi and Executive Vice President of Credit at Climb Credit, where Deena led critical credit functions and product management. Deena was also involved with ONE, a fintech venture backed by Ribbit Capital and Walmart, and held significant positions at Avant, ClearStory Data, and FICO, contributing expertise in predictive analytics and data-driven strategies. Deena's educational background includes a Master's degree in Computer Engineering from the University of Minnesota and executive finance training from the University of Chicago Booth School of Business.
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Applied Data Finance
Applied Data Finance, the parent company to consumer lending brand Personify Financial, has developed a better way to measure the credit risk of non-prime borrowers who cannot receive traditional financing.