Ilona Abramova

COO at AppSumo

Ilona Abramova has spent their career in marketing and operations, with a focus on digital media. Ilona is the Chief Operating Officer at AppSumo, a website that offers deals on software products for businesses.

Abramova began their career as a Digital Analyst + Staff Writer at The Simple Dollar, a website that provides advice on personal finance. In this role, they wrote articles and provided analysis on a variety of topics related to money management.

In 2016, Abramova joined Red Ventures as Marketing Manager. In this role, they developed and executed digital media campaigns using SEO and SEM strategies. Ilona also wrote and edited email pitches to prospective content producers and influencers. Abramova was successful in generating leads and producing over 200 successful campaigns. Ilona tracked monthly campaign performance and communicated insights to management. Additionally, Abramova worked directly with the brand manager and PR specialist to develop a cohesive branding strategy for Reviews.com, which included developing the value proposition, positioning, and messaging statements.

In their role as VP of Operations at AppSumo, Abramova is responsible for the overall performance of the website. Ilona oversees the team of writers and editors who produce content for the site, as well as the team of engineers who keep the site running smoothly. Abramova is also responsible for AppSumo's marketing efforts, including developing promotional campaigns and managing partnerships with other businesses.

Ilona Abramova attended Skidmore College.

Ilona Abramova reports to Noah Kagan, CEO. Seann Stubbs - Interim Head of Revenue & Director of Marketplace, Vanessa Yepes - Head of Select Operations report to Ilona Abramova. Some of their coworkers include Chad Boyda - Chief Technology Officer, Jeir Lazo - Creative Director, and Chris Schelzi - Head of Growth.

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Previous companies

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Timeline

  • COO

    Current role

  • Head of Content

  • VP of Operations

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