Victor Pope

Victor Pope is a seasoned Senior Brand Writer at AppSumo, where impactful work on digital marketing campaigns, including Facebook and Google ads, resulted in a 65% revenue increase. Victor successfully launched a billboard in Austin and optimized product page copy, enhancing conversions by 5%. Prior roles include Senior Editor and Copywriter at AppSumo, where collaboration with various teams led to significant branding initiatives and the development of a comprehensive style guide. Additional experience spans roles at Siteengine, Google, and Apple, showcasing expertise in content writing, localization, and editorial functions, alongside a strong educational background in English Writing and Japanese from the University of Pittsburgh.