Robert McCallum

Robert McCallum is a design researcher currently contracted at Ford Motor Company through Aquent, specializing in ethnographic and mixed methods research to inform human-centered design for future vehicles. Previously, McCallum served as a user experience researcher, content strategist, and plain language team lead at Radiant Digital, focusing on telecommunications clients, and spent 18 years at Campbell Ewald as a consumer experience researcher and strategist, where contributions included foundational research and web experience improvements for a Fortune 500 life insurance company. Earlier roles included senior copy editor at Campbell Ewald overseeing a team for the General Motors account and agency proofreader for Doner advertising. McCallum's academic background includes a completed PhD coursework in anthropology and an MA in business and organizational anthropology from Wayne State University.