Jacob Rouser

Jacob Rouser currently serves as the Head of Marketing and Demand Generation at Aquiva Labs since May 2025 and is a GTM Ambassador for GTM Partners starting October 2023. Previously, Jacob was the Director of Demand Generation at LeadIQ from November 2023 to May 2025, where successful product launches and strategic account-based marketing initiatives were executed. Additionally, Jacob led a cross-functional team as the Director of ABM and Demand Generation at Groove from August 2022 to October 2023, focusing on creating integrated marketing strategies. Active in the Peak Community since December 2020, Jacob engages with top marketing leaders for professional development. Jacob holds a Bachelor of Arts in English Language and Literature from Maryville College, complemented by a minor in German from Technische Universität Dortmund.