Fredy Grimaldo Limo is a seasoned sales and marketing professional with extensive experience in the beverage industry. Since June 2017, Fredy has served as Gerente de Ventas at Arca Continental, following a tenure as Jefe Comercial at Arca Continental Corporación Lindley since October 2014, where responsibilities include managing the largest CDA in the Lima region and overseeing a substantial sales team. Previously, Fredy held the position of Jefe Comercial for the San Martin region, achieving significant sales growth. Fredy’s experience also includes roles such as Jefe de Ventas Nacional at Venus and Gerente de Ventas y Marketing at AmBev, demonstrating a strong track record in implementing effective sales strategies and leading sales teams across various territories. Fredy is an alumnus of Universidad Nacional Federico Villarreal, with a degree in Ciencias de la Comunicación.