Karina Rodriguez MacEdo

Karina Rodriguez Macedo is a marketing and sales professional with extensive experience in the beverage and telecommunications industries. Currently serving as Gerente Marketing Categoría Gaseosas at Arca Continental Lindley since July 2015, Karina has held various leadership roles, including Gerente de ventas - Autoservicios and Gerente de Trade & Shopper Marketing - Canal Moderno. Prior experience includes work at Movistar Perú, where Karina led significant consumer projects and developed service positioning strategies. Before that, Karina contributed to marketing and portfolio management at Belcorp, as well as on-trade coordination at Diageo, and media assistance at Starcom MediaVest Group. Karina holds a specialization in Marketing from Universidad ESAN and a bachelor's degree in Communication Sciences with a focus on Advertising and Public Relations from Universidad San Martin de Porres.