Katie Frasier

Vp, Communications Strategy & Social Media at Archer

Katie Frasier has diverse work experience in various roles and industries. Katie started their career as a Department Editor at VOX Magazine in 2008 before moving on to work as an Editorial Assistant at Southern Progress Corporation's Southern Living in 2009. In 2011, they joined Cat5 Commerce as a Social Media Specialist, managing social media platforms and SEM campaigns for e-commerce websites. Katie later became the Digital Marketing Manager at Cat5 Commerce, where they built and led a marketing team, focusing on email marketing, journey building, social advertising, and paid search. Under their leadership, the team contributed to significant profitability increases and earned recognition as a Top 500 Internet Retailer. In 2016, Katie transitioned to agency life as a Senior Digital Strategist, overseeing digital strategy for a leading animal pharmaceutical company. Katie then joined Archer as the Director of Integrated Communications Strategy, where they managed a team and collaborated with various departments to develop strategic plans and achieve marketing objectives for top revenue-driving clients. In 2021, Katie was promoted to the role of VP of Communications Strategy at Archer.

Katie Frasier attended the University of Missouri-Columbia from 2005 to 2008. During this time, they pursued a degree in Magazine Journalism with a specialization in Strategic Communications. Katie'sprimary field of study focused on Journalism.

Links

Timeline

  • Vp, Communications Strategy & Social Media

    August, 2021 - present

  • Director Integrated Communications Strategy

    July, 2017

  • Senior Digital Strategist

    April, 2016