Samantha Spicer

Samantha Spicer has extensive work experience in digital marketing analytics and strategy. Samantha started their career in 2008 as a Learning Intern at Innova Ideas & Services. Samantha then worked as an Account Coordinator at Out of the Blue Advertising in 2009, followed by an Account Services Intern position at Diaz & Cooper Advertising. In 2009, they also served as an Executive Brand Manager at PRADUM.

In 2011, Samantha joined OptumInsight as a Web Analytics Intern, and later moved to Razorfish as a Customer Insight Analyst from 2011 to 2013.

From 2013 to 2017, Samantha worked at Leo Burnett, initially as an Associate Analyst, Digital Marketing Analytics, where they managed digital campaign tagging set-up and reporting. Samantha was later promoted to Analyst, Digital Marketing Analytics, where they focused on creative measurement and optimization. Finally, they served as a Manager, Digital Marketing Analytics, where they developed measurement strategy frameworks for clients and executed test plans across various digital channels.

Since 2017, Samantha has been with Archer, where they started as a Senior Analyst and then moved on to become a Senior Digital Strategist, responsible for building digital marketing plans, implementing campaigns, and creating reporting dashboards. Samantha is currently an Associate Director, Integrated Paid Media at Archer.

Samantha Spicer obtained a Bachelor of Science in Communications from the University of Miami from 2006 to 2010. During this time, they specialized in advertising, Spanish, marketing, and art. Following their undergraduate studies, Samantha pursued a Master's degree in Integrated Marketing Communications at Northwestern University from 2010 to 2011. Samantha'sfocus during this program was on direct and interactive marketing. In addition to their formal education, Samantha obtained a certification in "Analyzing Your Website to Improve SEO" from Lynda.com in November 2016.