Gilda Tania Lira Hevia

Gilda Tania Lira Hevia is an experienced marketing professional with a strong background in trade marketing and customer marketing across various companies in the consumer goods sector. Gilda has held significant roles including Customer Marketing Manager for Mexico, Colombia, and Central America at ADM, as well as multiple trade marketing positions at Edgewell Personal Care, Energizer Holdings, BIC, and Carrefour. Gilda's expertise includes managing marketing strategies for e-commerce, specialized traffic, and pricing. Gilda earned a degree in Marketing from Universidad del Valle de México between 1998 and 2002.