John Oren

John Oren is the Senior Director of Web Analytics at Archer Education. John has over 20 years of experience in the field of analytics and marketing technology. Prior to joining Archer Education, John was the Director of Analytics and Marketing Technology at Avantax Wealth Management. At Avantax, John was responsible for developing and leading a team with new responsibilities including analytics, lead nurturing, CMS development, and front-end optimizations. John also defined the migration plan between the disparate technologies and platforms from acquired companies and established a standard reporting process, forecasts and benchmarks to the needs of the newly established company goals.

John Oren has a bachelors from University of North Texas and various certifications from different companies such as Coremetrics, Adobe, Tealium, and Google.

They are on a team with Matt Kraus - Senior Performance Marketing Manager, Rob Heidrick - Associate Director of Content, and John Goodwin - Senior MD, OPR Services. John Oren reports to Brian Hartnack, President & CEO.