Marty Gaupp

Marty Gaupp is a seasoned analytics professional currently serving as Senior Director of the Analytics Insights Practice at Archetype Consulting, where Marty leads the Data Science and Machine Learning Functional Practice Area and nurtures data science talent. Previous roles include Director of Data Science at USAA, overseeing teams that applied advanced analytics to pricing and operational challenges across multiple divisions. Marty has held various leadership positions at USAA, including Director of Modeling Analytics and Lead Research Analyst, and has contributed significantly to the field of data science and risk analysis in the military context as Chief Scientist for Air Education and Training Command, and Deputy Chief of Operations Analysis for NATO-led ISAF. Additionally, Marty has an academic background with experience as an Assistant Professor at the US Air Force Academy and has earned multiple advanced degrees, including a PhD in Mineral Economics from the Colorado School of Mines.