Olivia Siu

Olivia Siu, DipWSET, FWS, serves as the Marketing Director & Sales Representative at The Living Vine Inc and the Category Manager for Wine at Archetype Themes, positions held since April and January 2024, respectively. Prior experience includes managing strategic accounts at Lithica Wine Marketing, where involvement focused on direct-to-consumer strategies, and serving as a Brand Marketing Consultant and Marketing and Events Specialist at Nicholas Pearce Wines, overseeing a comprehensive marketing and events program. Previous roles featured significant contributions at Mark Anthony Group, Mission Hill Family Estate Winery, ROOT Data Center, Sparkup Inc., and Merchlar, showcasing a breadth of expertise in marketing, events activation, brand strategy, and content development. Academic credentials include a Bachelor of Commerce from McGill University and multiple certifications from the Wine & Spirit Education Trust and Wine Scholar Guild, culminating in a Level 4 Diploma in Wines.