Cheryl J Hollins

Cheryl J Hollins possesses extensive experience in membership development and communications, currently serving as Principal at Membership Development Services, LLC since 1996, specializing in print and online communications for non-profit trade associations. Prior to this role, Cheryl was the Vice President of Member Relations at the Consumer Technology Association from 1991 to 1996, where membership increased by over 20% through successful marketing campaigns. Additionally, Cheryl was the Executive Director of the Car Audio Specialists Association/Vehicle Security Association from 1979 to 1991, achieving significant membership growth and stabilizing the organization’s financial condition. Cheryl holds a Bachelor of Arts in History from Loyola University of Baltimore and Mt. St. Agnes College.